The development process of stationery item


The birth of an industry is produced with the production of huge profits, and most of it must go through the initial stage, the competitive stage, and the mature stage. When the competition in the market matures, that is, when the profits of the industry are equal to and stabilized in other industries, the industry is mature. This is the law of industry development and the growth path of the stationery item industry.

The formation of the stationery item industry was probably in the late 1980s and early 1990s. It was split from the department store industry during the transition from a planned economy to a market economy. The stationery item industry seems inconspicuous in the eyes of Chinese entrepreneurs, but the stationery item industry has also become the fastest and most complete industry in China's light industry. The annual sales of China's stationery item and office supplies market exceed 100 billion yuan.

In the early stage of stationery item development, there were fewer domestic manufacturers, more products depended on imports, and demand continued to increase. With the development of the national economy, the stationery item industry has transformed from simple consumption in the past to full-scale consumption at present, and the demand for stationery item by enterprises and individuals has become more and more mature. According to domestic newspapers, the capacity of China's stationery item market has exceeded RMB 100 billion, and the pace of development has reached double digits. With the development of the domestic economy and the increase in the purchasing power of the group, the development of this industry will be further accelerated. If the development of the stationery item industry is divided into a primary stage, a competitive stage, and a mature stage, the stationery item industry has entered a stage of competition, and the mode of competition has also shifted from single competition to multi-faceted competition such as service, management, and shopping environment. Faced with a wide range of stationery item products, consumers have more and more choices. With the influx of foreign competitors, the pressure of competition in the entire market continues to increase, and future competition will be more brutal.